Popcorn
An Editorial Monitoring Resource
A method of evaluating the editorial support from each magazine.
Just enter the name of any company/brand/keyword in POPCORN'S search box and the image of every press release, article, and feature story will appear on your screen. Imagine the added impact when you can include an editorial analysis in your media planning. Think how powerful this information is when determining which magazine deserves a segment of your advertising budget.
Just some of the benefits of adding POPCORN to the mix:
- Evaluate which magazine’s editorial focus matches your client’s advertising direction.
- Compare editorial credits between your client and their competitors.
- Raise your client’s confidence in your placement decisions.
- Bring a powerful argument for rate negotiation.
You are only a phone call away from learning how you can get the most out of Popcorn, an editorial monitoring resource.
